Columbia Sportswear introduced an innovative sidewalk display in New York City, allowing passersby to virtually try on their latest jackets. Utilizing AR technology and multimedia elements, the experience near the Spring Street subway station in SoHo engaged pedestrians, who could select jackets, see how they fit, and make purchases via mobile QR codes. Created by Lightbox Studios, the interactive setup garnered attention and positioned Columbia as a pioneer in AR dressing room trends.
Role: Graphic Design, UX/UI Design
Collaborators: Universal McCann, Rapport WW, MonsterXP, Jonny Hamilton (Creative Direction)
Property of Lightbox OOH
