Travel Texas aimed to boost tourism through a custom augmented reality (AR) experience. Users could virtually explore Texas destinations via 360° sights and sounds activated from digital screens in malls across the U.S. By scanning a QR code, users accessed personalized itineraries and placed AR portals in their surroundings. Our team crafted the experience with 360° footage, a trip builder, voice-over, and 3D assets, creating a bespoke web app for engagement. This successful AR activation merged digital and physical spaces, enhancing storytelling, discovery, and engagement for users.
Role: UX/UI Design, Prototyping, Graphic Design
Collaborators: Zappar, Jonny Hamilton (Creative Direction)
Propery of Lightbox OOH
