The Obie award-winning campaign positioned Columbia Sportswear as the pinnacle of warmth. In Midtown Manhattan, we combined LED digital displays with vinyl wraps, incorporating weather triggers and audio to captivate passersby. These large window fronts complemented Columbia's national presence, driving extensive reach and engagement. Lightbox Studios developed a custom "ice melting" video segment, featuring dynamic weather triggers and street-facing audio, providing a unique, multi-sensory experience to highlight the warmth of OHI apparel.
Role: Art Direction, Graphic Design
Collaborators: Universal McCann, Rapport WW, MonsterXP, Jonny Hamilton (Creative Director)
Property of Lightbox OOH
