IHOP and Warner Bros. Entertainment to introduce nine new menu items inspired by the 2023 Wonka film, including Wonka’s Perfectly Purple Pancakes and Dreamy Lemonade. In this scrumdiddlyumptious campaign, hungry audiences in New York and Los Angeles were able to interact with motion-activated Wonka candies, revealing IHOP's Wonka-inspired menu in 3D. Enhanced by on-site chocolate scents, the experience delights taste buds, offering a whimsical and magical journey.
Role: UX/UI Design, Prototyping, Art Direction, Graphic Design
Collaborators: Rapport, Jonny Hamilton (Creative Director)
Property of Lightbox OOH
