Toyota sought to generate excitement for their new 2024 Grand Highlander, with an emphasis on family adventures and "Grand" experiences. We developed the Cargo Cram Challenge, an interactive game showcasing the vehicle's storage capacity inspired by Tetris. Additionally, we curated the "Home for the Holidays" editorial series, featuring recipes tailored for holiday family gatherings.
Role: UX/UI Design, Graphic Design, User Testing, Prototyping
Collaborators: Saatchi & Saatchi, MonsterXP, Jonny Hamilton (Creative Director), Zach Cohen
Property of Lightbox OOH
Role: Creative Direction, Graphic Design, Influencer Coordination
Animation: Alan Martinez
