Rebranding identity of Groceries Apparel, a Los Angeles based company known for using 100% organic and recycled textiles like cotton, eucalyptus, hemp, and recycled plastic. Their pioneering natural vegetable dye house enabled them to introduce non-toxic garments to market. Feeling that their existing logo wordmark didn't fully reflect their dedication and work ethics, I embarked on redesigning their identity.
Role: Creative Direction, Brand Design
